Internal data shows only 11.3M US households regularly watch NBCU’s Peacock; sources: NBCU has pitched ViacomCBS about bundling their streaming services

It has been reported that only 11.3 million US households watch NBCU’s Peacock; sources: NBCU has proposed bundling its streaming services with ViacomCBS — In an environment in which Netflix and Disney are consolidating their lead over numerous competitors in the video-streaming market, Comcast executives and the NBCUniversal division are faced with a dilemma.

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