The mobile gaming industry is huge, with more games being played on smartphones each year than on PC and consoles combined. In fact, roughly a quarter of all apps downloaded onto smartphones are games and they account for more than 40% of time spent on our devices. Some of the top gaming apps include Pokemon Go!, Candy Crush Saga, and Clash of Clans.
As you can imagine, the market for gaming apps is huge. And thanks to both Apple and Android’s commitment to independent game developers, it’s a simple process to publish your app to their stores, meaning that anyone who puts the work into their app can get it to the market.
However, the size of the gaming app market means that it is also hugely competitive, with supply far outweighing demand. In order to make any money, new gaming apps have to be well designed, visually appealing, and offer something different. If you’ve got a fantastic idea, here’s how to bring it into reality.
Find out what are the most popular games played today and why. It could be anything from nostalgia to gameplay, an engrossing storyline, or because they create competition between friends. Different categories of games place importance on different features, so you’ll need to know where your idea fits. Is it a puzzle game, an adventure game, or a casino game like 888casino?
Develop Your Idea
You might have a basic idea of what you want to create, but you’ll need to flesh it out before development can begin. Brainstorm and allow your idea to develop based on your research. If you’re presenting a new twist on a classic idea, highlight the aspects that are going to make it unique. If your app has a story, make sure the plot and characters are well-rounded. When you’re ready, put all your ideas together into a development document that you and your team can work from.
Money, Money, Money!
It might start out as a passion project, but if you want your app to be successful, you need to decide how it’s going to make you money. There are a number of options to choose from depending on whether you decide to go down the freemium or purchase route with both have advantages and disadvantages. People might be unwilling to pay upfront for a game from an unknown developer but bombarding them with adverts and locked features can also be a major turn-off.
Pick Your Software
There are loads of different options when it comes to what software you use to develop your gaming app, so make sure you choose what works best for you. You’ll need to know whether you plan on submitting to the Google Playstore or Apple’s App Store, as they both use different programming languages. Game engines like Unity and Unreal Engine can help to power your game and publish the finished version to your chosen platform. You’ll also need 2D graphic design software – and 3d modelling if your games ventures into the extra dimension – and a digital audio workstation to handle the sound.
You’ll need to develop a prototype before launching into the full game. A prototype will tell you whether the idea works and if it has appeal. There’s no need to include all the aspects of your game or fully render any imagery, just add enough detail to test the game and use it to hire your development team.
Recognise your skill set and hire out the other roles. Business.com highlights a variety of different websites to help you look to find a graphic designer, programmer, composer, writer, tester…and anything else you might need. There are thousands of freelancers looking for projects like yours to work on and the internet makes it easy to find everyone you’ll need. Depending on the size of your team and your project, it could take anywhere from 6-12 months to complete, longer if people are working part-time.
Once your gaming app has been developed, tested, and tweaked, it’s time to get it out there. Before you publish, create a website and advertising video. Contact independent game reviewers and make sure that there’s a buzz surrounding its publication. Keep an eye on player reviews and make updates as necessary. It’s also worth dropping more content a few months after release to keep the game fresh.
Creating a good gaming app takes time and investment, but if you follow the steps given here, you should have a smooth route through the process. Good luck!