How To Choose A Colour Scheme For Your Logo Design

How To Choose A Colour Scheme For Your Logo Design

11/04/2022

Choosing the right colour scheme is crucial when it comes to creating a visual style for your brand. Picking the right color is an effective way of highlighting what your business offers, and attracting your target audience. On the other hand, the wrong color choice can give you a varying effect. 

Remember that creating a logo is a time-consuming process. Additionally, the implementation of the created logo should be adapted to your website. The logo should be responsive. If you don’t know how to do it, a good solution is to use website builders. There are plenty of good website builders, however the paid ones are the best. Here you can find Squarespace discount codes that will help you get a better price. Squarespace is one of the more recommended page builders out there. You can, of course, look for others that may be more appropriate. But let’s go back to logo design. Read on to understand the best way to choose a colour scheme for your logo design.

Psychology Of Colour

Psychology Of Colour

The psychology of colour defines that colours determine human behavior and emotions. Understanding your brand before choosing a color scheme is crucial. 

Ask yourself; what does your brand deal with? Remember, you understand your brand better than anybody else. 

According to research, only some colour combinations work in terms of logos. When choosing your preferred colour scheme, you want to consider the message that your brand wants to communicate with your target audience. 

What characteristics does your brand have? What makes your brand different from others? To pick the right colour you need to understand the meaning and value of each colour. 

What Different Colours Mean

What Different Colours Mean

Every colour is significant in logo designs. When choosing colors, a designer should strive to enhance some features of the logo and outline their message with the use of colour tone and shade. 

You may want to get help from experienced logo designer to save you time. It’s worth mentioning that while bold and bright colors grab attention, they can be overwhelming. Silent colors indicate a more complex image even though they can be overlooked. Specific meanings are associated with different colors as we shall see in the following examples.

  • Orange

Often, orange is associated with modern thinking and innovation, affordability, the youth, approachability, and fun.

  • Red

The colour red is associated with energy, passion, aggression or danger, heat, and warmth. It can trigger appetite, which is why many entrepreneurs in the hotel and restaurant sector use it in their product logos. Using red in your logo can give your brand a dynamic feel. 

  • Yellow

If you choose yellow then you may want to use it cautiously because it carries some negative meanings. Apart from appearing in warning signs, it’s also associated with cowardice. Still, yellow is warm, sunny, and friendly. Some researchers say that it triggers appetite as well. 

  • Green

Often, companies use green colour to highlight their ethical and natural practices, especially, when it comes to vegetarian and organic products. It also means freshness and growth, and you can find it in various financial products. 

  • Blue

Blue is a popular colour that you are likely to find in many corporate logos. It is associated with integrity, serious-mindedness, professionalism, calm, and sincerity. Blue also means success and authority, which is why many government and financial institutions use it.

  • Purple

Purple is the colour of luxury and royalty. For a long time, it has been linked to the church suggesting dignity and wisdom. In ancient times, purple was the color of riches and wealth. 

  • White

Generally, white color is associated with cleanliness, purity, naivety, and simplicity. Many institutions that use white in their logos may opt to combine it with another colour. 

  • Black

Black colour has a shared personality. While it may indicate sophistication and power, it’s also associated with death and villainy. 

  • Pink

Pink is not only flirty but fun. It also comes with a feminine meaning, which is why it’s not often used in products that target men. 

  • Brown

Brown colour has a masculine meaning and is often used in products that are linked to the outdoors or rural life. 

Remembering the meaning of colours is crucial when making a colour scheme choice for your logo. Remember, the colours you choose determines the impact your logo design will have on your target audience. It also defines how they interact with the text and shape of your logo. 

You Can Use More Than One Colour

You can experiment with more than one colour. Using different colors is a great way of highlighting the different services and products that your brand offers. Further, using more than one colour helps you highlight the unique features of your brand. When choosing a color scheme, you want to determine what works for your brand and what does not. 

Finally

While choosing a color scheme is critical, you should not use it to define your brand. It’s important to understand that many people are colour blind and often; clients may choose to reproduce their logos in monochrome or their preferred colours. The colours you choose should improve and reinforce your logo design.

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